Saturday, October 23, 2010

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet Marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.


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9 comments:

Unknown said...

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Wildnet Technologies said...

Organic SEO is too much effective part of SEO and this follow the all rules and regulation of search engine thanks for nice posting.
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Ismail N said...

well said. there's no denying how important seo to webmasters.

M. Naveed Baig Jokhio said...

Awsome Post keep it up..!!

Yusuf Chowdury said...

I also need search engine optimization tips. I need to optimize my blog.

Dr Joaquin Bravo said...


Thank you, that was just an awesome post!!!.....

Dr Joaquin Bravo said...

Amazing amount of great, actionable advice. I will keep coming back to this Post....

Unknown said...

Thanks for sharing.
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